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This is the fine art of retention — and the Pareto Principle states that 80% of business comes from only 20% of customers.

It’s an important concept to grasp!

Along with stats that suggest it costs to 7x more to gain a new customer than keeping a current one, maximizing your retention rate sh Read More

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.”

The entire process is getting smarte Read More

Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked…

They have become essential tools for many large e-commerce brands to operate at such scale — and both, while also becoming more advanced, are increasing in prominence with each year that g Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More

Social media is everywhere. After Facebook, Twitter, Instagram and others spent the better part of the millennium rising at meteoric rates, users have recently started to abandon social media accounts, opting for a single account, or no social media at all.

Users who took social media seriously Read More

Even if the trend begins to slow down — we’re still talking trillions in e-commerce global online sales each year.

Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months.

So, Read More

Understanding the psychology behind consumer behaviors, emotions and tendencies is a super-powerful technic on the road to achieving and maintaining customer loyalty.

Apply these 6 super-psychological triggers to maximize customer retention. Read More

Anyone who's been in the business-to-business (B2B) space for any amount of time knows that, depending on the product or service you're selling, sales cycles can range from days to years. Anything marketers and salespeople can do to expedite decision-making without pressuring prospects too much can Read More

Len Smith was making a good living as a copywriter in England. He had written a book and had consistent work pulling in at least $120,000 a year.

But then Udemy contacted him.

They wanted to turn his book, "How to Be a Copywriter and Earn Money from Home", into an online course. He developed Read More

There are a million and one other “social media tool” roundup posts — so here Sam Hurley wanted to bring a completely fresh (and extraordinary) offering to the table.

Piqued your interest?

Not only are the following pieces of digital kit some of the best social tools around. Not only should Read More