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Over the past 20 years, the Internet has significantly changed how business is done throughout the world.

But at least one element has remained consistent through two decades — company reputations.

Before the Internet, a company's reputation relied almost entirely on word-of-mouth recommend Read More

A lot of new business owners that I’ve worked with struggle with the problem of insufficient leads. Read More

Google owns 88% percent of the search advertising market and with Facebook dominate the tech scene. Is this forever; the new normal? History suggests otherwise!
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Facebook can do everything LinkedIn can't - so why bother!?

A very thorough guide to LinkedIn Advertising and how it compares to Facebook.
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Don't be that seller that helps them choose but is left out of the decision. Make sure that you help the buyer make right decision - you. Read More

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Read More

Robert ponders what happens when we wait to pursue our passions. On the news front, we dissect Mary Meeker’s Annual Internet Trends report, which finally gives content marketing a seat at the table, and discuss Amazon, Netflix, and Google’s ravenous appetite for content opportunities. Our rants and Read More

Businesses spend a lot of time and money acquiring each customer. While acquisition is undoubtedly important, it costs up to seven times more to gain a new customer than to keep a current one!

To retain customers in today’s hyper-competitive, digitally-focused business environment that moves at Read More

If you are going to run a social media marketing campaign, then you have to follow some steps to run it successfully. So curious what are those steps? TheNextScoop creates a historic infographic that explains some of the great points. Read More

Want to know how to Use LinkedIn Groups as your personal customer database. Cling to the second installment of LinkedIn: The Best Prospecting Tool Read More