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Do you think B2B companies just aren't as outwardly exciting as B2Cs? Here are some brands setting the hottest B2B marketing trends, out to prove you wrong. Read More

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years. Read More

Simple communication with your team is priceless, because you don’t want to have to tell everyone individually each time something gets done. Trello is great for things like this, I use it with my team at Process Street along with Slack, a chat app. My own checklist software and the other apps I me Read More

Podcast coach Gordon Firemark helps lawyer-podcasters get good sound without lots of time, expense or headache. Read More

Help me. I’m on a laptop running Windows 8 right now.

Like many others, I hate it and think it’s the worst operating system since the not-so-distant Vista.

If I didn’t have to use it, I might be able to appreciate for a second that Microsoft made a bold design decision that actually ended up Read More

In the last Process Pragmatist article, I described a few uses of responsibility matrices to improve organizational coordination and combat the avoidable problems of poor productivity, lost revenue, frustrated employees, and alienated customers that frequently arise when staff members lack clarity Read More

A recent study from Robert Half revealed a disconnect between managers and their employees on one of the most wanted aspects of any job. So important, in fact, that 32% of more than 11,000 employees surveyed by LinkedIn cited ‘Strong career path’ as the number one thing they look for.

Discussing Read More

Listen to Vinay Pantakar as he talks about business education, importance of E-Myth to him and also the Lean Start Up.
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In this 37-minute episode of Hack the Entrepreneur, host Jon Nastor and Vinay Patankar discuss:

- Handling your emotions, being resilient, and shipping
- The need to have a hustler’s mindset
- Why it’s crucial to hire the best people
- Writing it down, analyzing, and optimizing Read More

Something had to change. So, I set out to do some good old-fashioned research and make a list of email marketing best practices to follow in the future.

Here’s what I found. The information that follows (including teardowns of 10 successful marketing emails and how to use psychology to get more Read More