Many decades ago master marketer John Caples revealed an insight into marketing that's even more powerful today than it was then...
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Ianbrodie voted on the following stories on BizSugar
A Decades Old Marketing Tip That’s Just As Powerful Today


From http://www.ianbrodie.com 3125 days ago
Geoff Ramm spills the beans on how he buit his authority


From http://www.ianbrodie.com 3166 days ago
Find out how marketing speaker Geoff Ramm built his authority (and his #secretsauce for winning clients)
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Google's "Zero Moment Of Truth": Why They're Right And Why They're Wrong


From http://www.ianbrodie.com 3222 days ago
Google recently released their Zero Moment Of Truth book and concept. It makes a lot of sense - but they haven't got everything right...
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Winning Clients With The "Potting On" Strategy


From http://www.ianbrodie.com 3232 days ago
Everyone tells you to keep in touch with your potential clients. But it's not enough.
To successfully nurture relationships and win clients you need to do more. This articles shows how lessons from gardening can shape a successful approach. Read More
To successfully nurture relationships and win clients you need to do more. This articles shows how lessons from gardening can shape a successful approach. Read More
Marketing Presentation Tips: Holding Your Audience's Attention Right To The End


From http://www.ianbrodie.com 3234 days ago
Marketing Presentation Tips: How to grab and hold the attention of your audience right to the end of your talk.
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The Twin Track Strategy For Startup Professional Firms


From http://www.ianbrodie.com 3329 days ago
One of the stories I hear the most often from struggling solo professionals or small firms is that they did well for a couple of years after starting up and then just kind of plateaued. This blog post shares an important strategy to avoid that killer dip.
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Get Clients With Linkedin: Developing a Powerful Profile


(Editorial) 3954 days ago
How to create an effective Linkedin profile to get more clients for your consulting, coaching, accountancy or legal busines
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Is it better to be Truthful, or Interesting? An Twitter Argument Gives the Answer


From http://www.ianbrodie.com 4039 days ago
How an argument over Twitter showed me a thing or two about ethics. In particular, whether it's more important to write interesting material that attracts readers - or to give them the very best advice.
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Diagnose: The Desire to Understand


From http://thesalesblog.com 4039 days ago
Made Hot by: shanegibson on February 14, 2010 7:23 am
The ability to sell requires a strong ability to diagnose the client’s problems and challenges. By diagnosing their problems and challenges, and by developing a full understanding of their root causes, the professional salesperson can build a solution that perfectly matches the client’s needs, improving their performance and providing them with the outcome they desire.
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Prospecting: The Ability to Open Relationships


From http://thesalesblog.com 4041 days ago
Made Hot by: wendyweiss on February 11, 2010 5:02 am
Salespeople open relationships. Opening relationships is built upon the ability to prospect. Successful salespeople are disciplined with their prospecting, and they obtain commitments to explore working with and for their prospects. They open relationships by developing trust, and by demonstrating their willingness and their ability to create value for their prospects. And they use every method a
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