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When calling on a prospect for the first time or two, there will be some awkwardness and push back. However, repeatedly calling a prospect that gives you the cold shoulder over and over is nothing but a fruitless pursuit. Read More

Simply being a brilliant blogger is not enough. You may have the best content in the world, but if no one knows it's there you're just talking to yourself. One of the most effective ways to get exposure for your blog is to list it in multiple blog directories. Blog directories allow you to create a listing for your blog, tag it and categorize i Read More

An interesting reflection of who really is driving the economy and sales. Read More

Twitter is an incredibly simple, cost-effective tool, for growing your business, connecting with customers, expanding your network of influentials. Read More

The recession is real and many sales organizations and individual salespeople are hurting. But I have a feeling this video might help get you out of your pity party. Read More

You can't force someone to buy something when they don't need it and yet, just because he/she doesnt need it now, it doesn't mean they may not buy from you when they do need it. Knowing who your prospects are is the easy bit. Knowing when they are ready teady to buy from you and when they are ready to be pitched to is where lead nurturing plays Read More

TActually, it goes beyond listening --- it's establishing a conversation or a dialog. It's about engaging the people we are with. It's about learning something new, realizing we might have to change our position. It's about challenging our own and other's ideas and positions. It's about having a healthy debate and maybe some conflict --- all Read More

For some strange reason, in the past few days, at least four different executives have called me to speak about changes they see with their customers markets and organizations. The conversations all began at different points, for differing reasons, but seemed to be converging on a central issue: The need for organizations, marketing, and sales to Read More

I just wanted to remind everyone once again about my free book giveaway for "Five Minutes With Vito" that will be held at the end of this month. Read More

Cold calling continues to be one of the key means to engaging with new prospects and winning new business. Here are some specific reasons why. Read More