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The feature - benefit is a good start, as is the "WIIFM" approach to satisfying clients' requirements. But if you really want to succeed in selling and retaining clients you should really help clients understand the impact you can have on their business and objectives. Read More

Anthony Iannarino interviews Tom Peters on his new book, The Little Big Things: 163 Ways to Pursue Excellence. Tom talks about brand you, the little big things in sales, the value of business acumen, the politics of change management, and Twitter. (Part One) Read More

Salespeople mistakenly believe that their dream clients aren’t open to changing business partners. They mistakenly wait too long between attempts to create the relationships they need to successfully compete for their dream clients business. The root cause is call reluctance. Read More

Read one of the Sugartone award winning articles from Biz Money Matters that received 32 votes on the B2B social media site BizSugar titled 'Timely FREE Advice for Biz Owners: DO IT!' here .... Read More

Everyone has heard the mantra, “listen first” when considering your social media strategy. When we talk about social media and sales we have to take one more step–research what to listen to. Otherwise, you will waste too much time listening to useless chatter when you should be knocking down your sales quota.

Here is my simple, 3 Step Social Media Sales Research 101... Read More

Sales people should consider either outsourcing their excuses for not doing what they should, or do a better job of executing their sales so they don’t need excuses. But not doing what they need to and having weak excuses to rationalize this just don’t cut it. Read More

There is no way to succeed in sales without selling. Selling requires opening relationships and prospecting, and it requires asking for and obtaining commitments. The cottage industry that markets the idea that success can be had without these are marketing a lie. The profession would do well to train their salespeople to sell instead of giving them false hope. Read More

Being the greatest in the world isn't easy; if it was, everyone would do it. If you want to be truly great, you have to keep growing! Read More

Sales leaders are always looking to improve the activity of their teams. One challenge is to get heir team members to understand how much time they should allocate to specific activities. This article looks at prospecting, offers ideas and a calculator give individuals clear focus on how much they actually need to do. Read More

Knowledge is cheap, ubiquitous, indexed, accessible, and portable. It is no longer power. The new power is wisdom. It is the ability to make choices that generate the best results and outcomes. Read More