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What your customers and potential customers say publicly about your company’s products and services matters a great deal. Here's why (plus three tips to improve your customer service). Read More

Many small business owners and young entrepreneurs are intimidated by marketing. Here's a good look at the different types of online and traditional marketing (we look at metrics and highlight useful resources). Read More

Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More

Change is hard. I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. In both cases, it’s easy for them to become frustrated and give up, since most have never been tra Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

I'm still a bit shocked by what greeted me this morning on Facebook when I tried to send a message to a new 'Facebook friend'.

I'd connected with someone on Twitter yesterday who is doing similar things, and runs similar Facebook page to one of mine, so I sent a friend request this morning.
I a Read More

Getting visible today is harder than ever before. The traditional marketing tools are still used, plus now online tools just add to the clutter that prevents your business from being noticed. Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

Many companies use a three prong strategy when hiring freelancers; managing this process can be tricky, but the rewards can be great. Here are some tips to help you find the best freelancers.

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With very few exceptions, the landing and marketing pages for startups and small businesses are packed with too much content and distractions. An average user will glance at a page only for a few seconds. Here's some great insight to help you improve your company's marketing and landing pages. Read More