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When it comes to Facebook marketing, knowing what to measure and what metrics matter most is the key to success. Here's how you can learn from the best. Read More

Investors are people too. They evaluate you like you should assess a possible co-founder or first employee. What are your credentials? What have you done that would convince me that my money is safe in your hands? Only after they see you as fundable, do they want to assess your plan for fundability Read More

Every day people make common mistakes. These mistakes whether personal or business can be deterred with simple awareness and certain strategies. In business, marketing is a key ingredient and it is important to be aware to the common mistakes usually made. How many of the following mistakes in mark Read More

To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes.

While this list doesn’t Read More

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as Twitter or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie Read More

From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

“Are entrepreneurs born or made?” This is one of the eternal questions in entrepreneurship. Some people believe that entrepreneurship can be taught, and that there are skills needed to succeed in business that you can learn. Others, on the other hand, think that entrepreneurship is innate and that Read More

I have found that many entrepreneurs struggle with the same basic difficulties. We are often so caught up in our own ideas that we forget the aspects that are essential to our success. This is not to say that we should not be enthusiastic; on the contrary, you want to be excited and confident in wh Read More

In order to run an online store successfully there are many factors that have to come together. But any experienced online retailer will tell you that a lot of the work really begins after an order has already been placed. Read More

The Web offers a wide range of opportunities for making money. You can make money from your computer from the comfort and safety of your own home, whether on a full-time or part-time basis.

Whether you are simply looking to augment your income with a business on the side or jumpstart a business, Read More