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Challenging and providing insight is critical in engaging the customer, to incite change and to initiate new buying processes. But we can't stop there--we have to help the customer achieve the outcomes and results they dream of. This means guiding them through the buying and implementation process. Read More

Boring people don’t attract anyone, and followers don’t attract followers. That being said, you’ll need to be a leader, be innovative, and do something new and challenging. Put it out there for everyone to see. Read More

Much has been documented about the cash-strapped , tech-loving millennials. While the majority of research has examined their social media prowess, their retail spending has remained a mystery... Until Now. The latest research from Boston Consulting Group reveals their shopping interests.
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A study of over 500 members of the D.C.-based National Association of Women Business Owners across the country in partnership with Web.com (parent company of Network Solutions and the company I work for) was released this week.
The survey asked women business owners their motivations for starting Read More

Social media and email marketing are two powerful business tools and if you bring them together you could greatly improve your marketing response. Read More

LinkedIn is one of the best Social Networking Site (SNS) for professionals, allows its users to upload their resume and create their own profile to showcase their skills and experience. This is one of the reasons why this networking website is being widely used. Here’s a list of tips on how to opti Read More

A list of social media tools to help you stay on top of who’s talking about your business, keywords or favorite topics. Read More

"Affiliate managers are still under-emphasizing conversion optimization. A recent study of online retailers revealed that, for every $92 spent driving traffic, still only $1 spent on conversion. With under-investment like this, there’s no wonder why affiliate websites and landing pages are still un Read More

It doesn’t matter what someone may think about blogging and how easy it may look to someone, but it’s never easy to increase blog traffic, which is the most essential thing for a blog. Imagine of a blog without zero to little traffic. Such blogs have no life. Read More

I have no idea how to harness content marketing or social media and the idea that an entire generation of consumers are using these tools scares the crap out of me… What am supposed to do? Read More