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Successful or not, small business owners are an odd bunch. They are distant from others, absorbed in self-motivating ideas and chased by the dream of success. No wonder they often lose touch with the reality. Read More

Taking the first step is difficult for startups with a shoestring budget. Companies with a firm footing have multiple leverage to ease the sales process whereas startups get bogged down by the difficulty of finding qualified leads. Read More

Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales. Read More

Is social media worth investing time and money for a business? Does this online marketing avenue help to generate revenue? CEOs and business owners often ask such questions to their social media managers. Read More

There is a popular saying “Practice makes men perfect”. Let’s add another phrase to it. The access to the right and relevant information at the right time makes practice perfect. Both the statements are complementary to each other and always go hand in hand. Read More

When it comes to selecting the best social media management tool for your commercial use, there is nothing called ‘The Best Solution’, so far, in our web repository. Every tool has something unique to offer. Read More

The bigger the brand, the more seriously it takes its reputation. Managing reputation in the offline world is easier than on the web. Brands that talk in billions can cover an entire city in billboard ads, compelling everyone to take notice of their products. Even a shady product can get sold if ba Read More

Can you really measure social media ROI? You have an excellent team of social media marketers and copywriters. You know they blog and post regularly on channels like Facebook, Twitter, LinkedIn and others. But, how do you know if the effort is really paying off? Read More

Cash registers have been around for the better part of 150 years and over time, the traditional electronic POS system has become as much of a hindrance as a help to retailers. That’s why more and more store owners have made the switch to working with mobile POS apps since the mid-2000s. Read More

The landscape of social media has changed over the years. If you are beginning to leverage it today, you are late. Nevertheless, it’s better not to worry and delve into the task. You can still make a lot on the social web. You just need to be a little more creative and leverage strategies that othe Read More