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2016 was a great year for digital marketing. We've witnessed some serious conceptual evolutions and laser-focused our audience targeting abilities to maximize exposure and conversion rate optimization.

But 2017 is a whole new year with new things to learn and new best practices to implement. In Read More

It’s 2017! Time to set new resolutions and update last year’s resolutions (provided you had sticked with them all through the year!)

It is easy to set goals for everyone. The actual difficulty lies in maintaining them. If reports are to be believed, only 8% of people at the end of the year succe Read More

If you think about any encounters with salespeople in the past, you'll probably remember the vast majority of them being annoyingly pushy or aggressively salesy. That's most likely because they weren't very good at selling to begin with.

There are certain phrases that you just shouldn't mention Read More

The Millennial generation presents a fascinating paradox.

They’re motivated by purpose-filled work, even though money is a huge concern. Thirty-six percent depend on financial support from family and 7 in 10 young workers don’t have enough saved to cover two months of living expenses, according Read More

Employee communication is a pre-requisite for improving employee engagement, which in turn helps the business. Use the tips here to improve communication. Read More

Two communication dynamics have taken hold in the 21st Century. VoIP solutions and remote workers have emerged to address the needs of our new burgeoning mobile society. Read More

An omnichannel customer service strategy allows brands to connect with their clientele in better ways, but you are sure you're doing it right? Read More

IT has become an integral part of all businesses, which means that they have to ensure it is always available. Here are the tips you can use to ensure that. Read More

According to research from the New York Federal Reserve, managing cash flow is a top concern for small businesses. To help you overcome the challenges of keeping tabs on your cash, we’ve put together a comprehensive guide. Read More

While the common trope tells us that “the customer is always right,” in the real world that isn’t always the case. At the same time, with the advent of public forums like Yelp and Facebook, anyone who is unhappy with your service can instantly share their opinion with a wide audience. For these rea Read More