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Content will always be at the heart of it all and the following discusses the most important principles and guidelines about this tool. Read More

Promotion for your webinar has been a hit.

Social, email, ads. You’ve covered every base and knocked it out of the park. Tons of people have registered. You’re stoked. Even your favorite influencer tweeted about it.

But then a nagging doubt creeps in…What if nobody actually shows up... Read More

U.S. technology giants have constructed international offices in Dublin in order to take advantage of favorable tax policies that are now changing. But Ireland might have enough other draws to keep them there even when costs climb. Read More

The whole secret to staying in business is to have stamina. It’s about surviving the ebb and the flow. All business large or small are in the same position. Read More

Brand advocates are three times more trusted and influential than ads or other forms of media, according to brand advocacy solution Zuberance. That means that people who review your business online or talk to others about you are more likely to influence others’ buying decisions. Read More

With the popularity of content marketing, everyone is talking about ways to connect with and provide value to your customers.

Yet most people are still using direct mail for advertising…and nothing else. Read More

If your potential customers are social media savvy, having a strategy for leveraging these channels is imperative.
Here's an infographic created by infotech outlines why your business need to be in the social space and how to get started today. Read More

White papers are one of the most powerful tools in your content wheelhouse, yet creating a good one isn’t easy. How can you write one that deepens your relationship with your prospects and pushes forward your goals? http://bit.ly/PUEXOR Read More

Everyone thinks managing social media for a brand is easy, but it really isn’t. I think it can be made easier if you do a few things first. The ideas in this article were inspired from my presentation at Pubcon NOLA 2014, Social PR Therapy. Read More