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The unique nature of every business can make it difficult to determine the best time for change or even if that shift is necessary. A good deal of information has been put out about cloud computing and many businesses have made the transition to the cloud model but do you know if this is the right Read More

The only way both individuals can ensure that this is mutually beneficial is through a quality media kit. Today, we will take a look at what that entails. Read More

I’ve been sick. Not hospital sick but definitely ‘call my mum’ sick. My planning and check lists were all put to the test as my body took over and took me offline for five days. Not long enough to get the sirens going but long enough to delay projects. This is how my business coped.


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While marketing techniques are adapting to technology, copywriting still focuses on people and what motivates us hasn’t changed much. The copywriting formulas that have been tried and tested for decades still work today. This post explains the Pain-Agitate-Solve copywriting formula. Read More

“You’re so lucky!”

Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil!

Truth be told, I am lucky. Very lucky. This post shares the secret of my lucky, lucky life as a freelance copywriter. Read More

Are you hunter, or a farmer? I am harvesting in my latest podcast:

Show notes:

When It Comes to Networking, Farmers Will Always Beat Hunters - Ivan Misner
Podcasting – Is the Old New Again? – Tell Bigger Stories - Chris Brogan
Pluck the Day? - Jason Roberts Read More

Tracking the pages analytics isn’t just about looking at the numbers. As I explained before, sometimes the data that we look at can indicate a different problem. For instance, we see that while thousands of people are clicking the ads, no one is actually converting. Read More

Small business owners can get into lot of legal hot water if they are not careful about protecting themselves beforehand. Learn different types of lawsuits and Read More

While content marketing and social media marketing are discussed and debated regularly, referral marketing is often neglected.

This is an infographic by ReferralCandy, to remedy that. Learn about what Referral Marketing is, how it works, why it’s so effective, and why we think you ought to serio Read More

Want to beat your competitors while they are sleeping? Now you can with SEMrush.

SEMrush is a household tool when it comes to search engine optimization.

In this article, find the exact steps needed to find the keywords your competitors are ranking for under 5 minutes. Read More