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According to a recent report by Veronis Suhler Stevenson (VSS), a private equity firm for the media and communications industry, traditional advertising (like the beer and pizza commercials) will see growth through at least 2014. VSS predicts that companies will invest over $159 billion in traditi Read More

21 Awesome and actionable landing page tips to increase conversions shared by smart marketers this year! Read More

Almost every day I see at least one tweet along these lines:

“Do you enjoy our tweets? Why not ‘like’ us on Facebook too?”

As an online marketer who lives in the social media world, nothing could be more frustrating. This type of meaningless tweet is one of the reasons why those outside of th Read More

Optimizing your website with great content and keywords is essential, but there is a right and a wrong way to do it. In this article, you will learn both. Enjoy! Read More

Here is a closer look at why I think Paper.li can help you in your social media efforts. I have also I put together a video to show you exactly how Paper.li works. Paper.li is now one of the hottest new tools for social media and it is quickly picking up more steam each week. I have been using this Read More

Americans average close to 33 hours a week online, whether it’s conducting research at work, reading email, catching up on the latest industry news, or following friends on Facebook. As a result, many researchers say, the Internet may be shortening our attention spans. So what does this mean to bus Read More

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns. Read More

As you start digging into your holiday campaigns, and begin thinking deeper about your plans for 2011, I’d like to offer these ideas for boosting your landing page conversion rates. Read More

eNewsletters are one of the staples in the content marketing toolkit. Here are some ideas on how to makes yours stand out and drive traffic to it. Read More

The National Retail Federation is predicting that holiday sales will increase 2.3% this year to reach $447.1 billion. Also expected during the holiday season is a 15% spike in e-commerce sales.

Are you equipped to convert as many online shoppers as possible? Here are 5 tips to increase conversio Read More