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There aren’t many businesses these days that don’t have a social media presence, but often it can raise more questions than it answers. Such questions as: How do you make it work for your business and where do you start when it’s time to drill down your target audience? What inspires each generatio Read More

You want to increase exposure for your charity in 2017 and beyond? Advertising can be fiendishly expensive and ultimately the more money that can go to the cause rather than the administration the better.

Fortunately, Google want to give you some free advertising! Read More

How do you go about ensuring that your social media marketing campaign proves to be a successful venture and not an amateur work? How to not wreck your campaign rather ride out into the storm and come out on top. The secret lies in the execution and that execution will only pay off when you account Read More

What should you be concentrating on as a marketer? What areas will give you the most return on investment or conversions? For 2017, these are the areas you need to commit to: Read More

Behavioral analysis is a powerful tool for the companies that use it. It can prevent media crises while making campaigns more efficient. Keep reading to learn how behavioral analysis can help you make smarter decisions with your branding and help you better connect with your audience. Read More

Of all the video options out there Facebook Live and Instagram stories are leading the pack but since Facebook’s user base is still slightly larger for the time being (1.86 billion versus 500 million), we’re going to focus on Facebook Live in this article. If you’re not using it for your business, Read More

Using content marketing is a must for you to have another foothold into the ever-competitive world of business. Which is why you need to stay on top of trends that can and will affect your business, especially your marketing strategies. Here are five that will get you thinking. Read More

So often one wonders, which blogs to settle for? Which ones to follow? You cannot read every blog and then decide which one to follow and which to not follow. It may have been possible in an ideal scenario but not when life happening to you.

With this piece, we hope to bring you some of the fine Read More

There is no one conversion improvement technique that suites all websites. A technique may vary based on your product, service, design, and your visitors. You know it’s all about a mixture of psychology, design and content that pulls your conversion rate.

And keeping that in mind, I will be sugg Read More

Try out this guide from The Business Backer. It’s a straightforward yet detailed guide to performing that most daily of chores: composing the perfect business email. Read More