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Social media like Facebook, Twitter and LinkedIn, which were virtually unheard of a decade ago, have taken the web by storm and tech-savvy businesses were not far behind to stamp their presence on these websites, insurance companies included. So how exactly do businesses and in this case, insurance Read More

Which social networking sites have the best targeting tools? Which ones are the best for campaign performance?
DMA polled 171 UK marketers and asked them to mark each site out of 10 in three key areas: campaign planning, execution and optimization.
The scorecard provides a unique insight into wh Read More

For your blog to become an effective lead generation tool, it must take advantages of every opportunity to increase its chances. Here's an infographic from our pals at Callboxinc proposing 10 crucial elements you shouldn't miss on your B2B blog. Read More

Things are always in motion on Earth. Life is never static - we are always inhaling and exhaling, producing and consuming, enjoying and reflecting, giving birth and dying.
In line with the Earth Day celebration Sideqik produced an infographic showing what happens in one day on Earth that impacts Read More

YouTube audience can be active advocates for your brand, they are highly engaged and share what they love, connect with their passions and they will reward your brand, according to a recent study from Google.
This infographic takes a closer look at how brands can engage with a highly passionate an Read More

Sure, you can get lucky now and again by automating your posts and without responding to comments, but if you really want to be successful in social space, there are some rules you should follow.
Here are 4 infographics from Social Research Strategies that break down how to post on Pinterest, Twit Read More

Are your social media posts, dull, dry and lifeless? Do you feel less than energetic and enthusiastic about your social media marketing? How to energize your content and find your groove! Read More

“The search engine has pretty much killed the pub debate as any argument is almost always ended by the phrase ‘I have Googled it...’ whereas ten, fifteen years ago you might have heard ‘I've asked my mate...’ and I think it'll be a long time since we start saying ‘I've Twittered it.’” said Ian Harr Read More

Digital media evolves pretty quickly, and if you (as a marketer) don't stop and look around once in a while, you could miss it, because each year new tools and technologies are transforming this marketing channel.
So which marketing trends will shape 2014?
Lets take a look. Read More

The use of social networking sites like Facebook and Twitter has exploded over the last 5 years, each day average social network user receives 285 pieces of content, including 54,000 words and 443 minutes of video, but a research reveals that almost 6 in 10 people strongly or somewhat dislike over- Read More