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Let’s be honest, despite being a Google product, Google Plus hasn’t got the kind of credit it commands from the brand community. Even after 2.75 years of its existence, it remains underrated and undervalued as a social media marketing platform. And, is it justified? Darn no! So, just to make sure y Read More

Did you know that 5 in 10 banks either do not measure their marketing ROI at all, or measure it in less than 25 percent of their digital marketing campaigns.
These stats came from bluefountainmedia's infographic called Digital Marketing for Finance: What Businesses Need to Know to Excel Online. Se Read More

Companies are starting to use social media to set strong online presence. Since most people today use social media in their everyday lives, companies see this as a mean to improve their sales and brand awareness. To get better mileage from social media, let us look at how it is used beyond building Read More

What do we do with our smartphones? 40 percent people use their mobile for social media, 50 percent smartphone subscribers serve ads, while 2 in 10 use it for watching videos, 35 percent sleep with their mobile and 7 out of 10 check it during a meal at least once a day.

Check out this infographi Read More

Olapic analyzed 130,000 photos from 61 different companies to determine what type of images drive more engagement, likes and comments.
They found many visual triggers and context clues that can increase engagement, but on other side can cause decrease in sales performance as well, and vice-versa. Read More

If you’re a business owner, what EXACTLY can you learn from REAL social media marketers to help you grow your business? What are the things that they do, that’s SO VALUABLE that you simply cannot ignore it?
If that’s what you’re hoping to learn about, then these tips will end your search! Read More

Do you know that there are over 665 million daily active users on Facebook and 45 million photos are uploaded onto Instagram each day? As social media plays an increasingly important role in this business world, many companies find themselves to have no choice but to jump on the bandwagon. Many tim Read More

When someone asks to search on the internet, Google search strikes through the mind at once. The increased use of Google’s search engine “Google Search” has enticed business owners too, just not to search, but ‘to be searched’ and located in the Search Engine Result Pages (SERP). This becomes even Read More

A recent study of 1266 UK Twitter users by newsworks reveals that almost 6 in 10 Twitterers are following brands that publish news, while 57 percent of users retweet interesting links and comments. In addition, 60 percent of respondents say, news-brands are important for driving and spreading news Read More

In case, you are not familiar with the social media sphere, that's how you should employ it in your marketing mix? And what are the fundamental building blocks of social media marketing? Then check out this handy infographic created by SocialMediaCenter team, which brilliantly explains the life cyc Read More