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Google has changed a lot over the past few years. Since the Pigeon update, search results have been tailored to the user’s location, search preferences, browsing history, and time of day. This means that no search results are the same.

Rankings fluctuate throughout the day and websites that rank Read More

So you’ve got a lovely website and you’re wondering what you should priorities in terms of on-site SEO?

On-site SEO is a lot more than just internal link-building and crafting quality content.

Use the checklist to make sure you are putting your best foot forwards for Google and other search e Read More

Sometimes it’s easy to get wrapped up in our own lives that we forget how much we can help others around the world and we can do it using the tools that we use every single day! The incredible thing about social media though is that not only can you make a difference in your local community, you ca Read More

Did you know that 85 percent of consumers find visual user generated content (UGC) more influential than brand photos and videos? And that 93 percent of consumers find UGC helpful when making purchase decisions. Read More

“Creating a promoted post on Facebook is easy enough, but making sure it reaches the right audience and is worth the investment takes a little bit more effort. With a number of options available to help you connect with your customers, an informed approach can make all the difference. Check out the Read More

Social media marketing is one of the most powerful tools we have to captivate and grow a target audience. Social media can feasibly reach anyone in the world, give us the power to engage with them however we’d like, and do so without costing us a dime. However, these benefits don’t come immediately Read More

You’ve heard it said many times, “create good content.” Some scoff at this statement, claiming it’s either part of a Google conspiracy to tame webmasters. Others look down on proponents of this philosophy, accusing the adherents of being poor SEOs.

I’m here to tell you that this works. In fact, Read More

How do you write shareable blog posts? Are there any rules, besides the good-old “be creative” advice? Here are some effective writing tips that will make you the master of social media. Read More

Producing quality content in and of itself is quite difficult. There are a lot of things you need to consider, from your audience to the type and format of the content, and delivery methods. For a piece of content to go viral it takes all that, plus a bit more. The point is; you really need to put Read More

Over the past 15 years, social media has evolved from a small online niche into one of the most powerful marketing assets a business can get its hands on. With this significance comes a need to understand where the future of the industry is going. After all, the only way to thrive at social media m Read More