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Barry Truffle is the chief experience officer (CXO) for BeetleJuice, the new drink brand capitalizing on the huge post-war demand for insect-protein foodstuffs. Barry agreed to show me how much the industry has changed in the decade since he started out as a social media manager in 2016. Read More

Lead magnets are a creative way to collect targeted data. But what lead magnet is best for your business, and how do they help you grow? Read More

With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye. Read More

There’s no reason to dismiss older but well-tested techniques just yet. Here’s why offline lead generation is still important. Read More

Good blogs on a small business website provide a crucial component that helps soft-sell your business. Today’s customers need to be sold, not only on your products and services but on your business as a whole.

Here are five reasons why every small business website needs a blog if they plan on gr Read More

I have imposter syndrome. Possibly you do, too—or have at some point. In my case, I feel like I don't deserve to write for respected publications. Every other writer is more talented and insightful.
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The client wanted a new-age, super-fast, comprehensive, multi-lingual and user-friendly mobile application. They also wanted to provide real time updates to their customers on the case status. Read More

Checklist for vetting a financial buyer: Do you trust them? Can you see working side by side with them as your partners? Do they understand your business and your customers, or are they just looking at your financial statements? How important to you is the future of your employees and your reputati Read More

Employees who make bad choices in their personal lives usually create problems in the workplace. Should you take their issues outside of the business into consideration when hiring or assigning responsibility? The legal answer of course, is “no.” Employers are expected to erect a Chinese wall aroun Read More

What if there was a way you could engineer a good day at work? What would it look like? How would you feel? How would it impact your business?
Most of us don’t tend to ask these questions. We tend to believe that “good days at work” just happen. As a result, we let the power slip away from us. Read More