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Many business leaders talk about treating human capital as a strategic asset, but few companies put the idea into practice. For many years, this was especially true in the oil and gas industry, where HR strategy — including recruiting, training, career development, and succession planning — was not Read More

Google are using a pretty common marketing tactic – engaging with influencers in order to gain traction. They’ve given us SEOs a bunch of reasons to care about Google+, stuff like enhanced rankings for content with ‘+1s’ via personalised search; all of which are of course very exciting; but is any Read More

Social Media contests in particular have gained in popularity and can be a powerful catalyst for spreading a brand’s message where it matters most. Online marketers are finding that social media is great for holding online contests that boost awareness and engagement for consumer brands. Read More