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From the beginning, when buying a business, determine whether you’ll be purchasing the assets rather than the business itself. If the current owner is an LLC or corporation, offer to buy the assets related to the business, rather than shares of stock, and establish a new company as the official pur Read More

Consumers are increasingly querying the web to inform their buying decisions. In fact, according to HubSpot, 44 percent of online shoppers begin their branded product research by using a search engine. How can small business owners reach these buyers and influence their purchasing decision? Here ar Read More

With the move to social gaining speed every day, the business world is seeing a benefit in unifying sales and marketing. From Facebook commerce to social lead generation, this is quickly becoming a necessity for any business growing as quickly as internet technology is. Read More

A review of Hootsuite's AutoSchedule feature. Find out how to automatically schedule content for your social media profiles. Read More

Kaiser survey of small business owners reveals that only a handful of small business owners are paying for a larger share of their employee’s health care costs as prices rise. Read More

Writing about topics you don’t fully understand can have a negative branding effect on your business. The action actually makes things worse that if you had done nothing. Read More

Sometimes responsible businesses find innovative, pro bono ways to fill support gaps that no one realized existed. Read More

When I start taking my blogging seriously, I created this blog after having discussions with many bloggers on Facebook and Discussion forums, I found there are mainly three kinds of Bloggers available as per their behavior towards other bloggers Read More

Many of the new marketing tools involve understanding and skillsets more associated with IT. Marketers need to learn the new tools of their trade. Read More

Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist. Read More