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With the majority of people supporting the betterment of social issues and a minority of those that don’t, it makes sense that when choosing between two companies of the same product (say Earls, and Dining in the Dark where all proceedes go to support the blind), majority will choose the brand (or Read More

BBMG, a consumer marketing and branding firm focused on sustainability recently published a booklet on co-creativity and the emergence of the “conscious consumer”. It is well written, insightful, and a good source of inspiration for any business interested in developing a consumer brand. Below are Read More

Below is an excerpt from Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson. We normally would not quote such a long insert from a book word-for-word but we have found no other publishing that greater explains the power of the Internet (and platforms like Twitter) with Read More

Too many chores and not enough time is the situation many find themselves in these days. I have listed some tips to help you create an effective daily to-do list using ... Read more here. Read More

By Maria Valdez Haubrich Black Friday, Cyber Monday—the Internet is abuzz with assessments of how profitable these crucial selling days will be for retailers this year, and what strategies work best to capture customers. It’s already Black Friday, but it’s not too late to profit from these 5 quick Read More

This part will assume that you already have that in place and locked.

The next step would be how to make people aware of your existence. This article will discuss the importance of zeroing in on a market and developing brand identities.

How To Develop Your Small Business Brand: Identifying yo Read More

The eighth post (about making mistakes as an entrepreneur) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More

The conventional wisdom is that “early adopters” are the ideal target for startups, to get business rolling. I see two pitfalls with any concerted focus on early adopters; first, the size of this group may not be as large as you think, and secondly, their feedback may lead you directly away from yo Read More

Could a socially oriented business entity? Is not merely pursuing profit business? Or vice versa, only foundation which can move in efforts to address social problems?

Similar questions have often appeared but a missed completely. Social entrepreneurs become new creatures that need to be seen.
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Before starting up a new business, always have a business plan written as a guide to what your goals are for your business. Visit some other businesses, which have recently started up and ask questions about where they purchased their furniture, office supplies, etc. Read More