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In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

Every time you try something new there’s always some unexpected effect. SOBCon 2010 was something new for me. And the unexpected effect was relationships.

That may seem an odd statement. We go to conferences to network and build relationships. At least, that’s what we tell our bosses and our companies. Think. We often fail–don’t we Read More

Social media marketing strategy is easy to understand when explained by Jay Baer of Convince And Convert Read More

There are three lesson salespeople can learn from Chris Brogan. These include creating value before claiming any, continually work on improving your capacity to do so, and to treat people as if they are important. These simple ideas will make selling you and your ideas easier, and they will massively increase your personal effectiveness Read More

While browsing my morning blog feeds I ran into an interesting post on TechCrunch titled Hi, Seattle. Published on May 3rd, TechCrunch’s founder and creator Mike Arrington discusses his latest news – he’s moving out of Silicon Valley to Seattle, WA Read More

Each of us has the ability to rationalize their lack of performance, and it is easy to fall into the trap of telling ourselves lies when our performance isn’t what we want it to be. We behave in a way that is consistent with what we believe—even when these beliefs aren’t based on the truth. Improved performance means recognizing when we are lying to ourselves, and then adopting more powerful beliefs Read More

When you know you are going to face a specific hurdle in a sale, you need to know how to "take it away" in advance. Many sales people stress over common recurring obstacles that are easily removed if the plan in advance Read More

Leaving comments on blog posts and participating in discussions is a great way to improve your SEO. Read this post to discover another benefit to that activity. Read More