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When we’re not authentic to who we are, we are really saying that we don’t believe we can be, that others would be so unaccepting of who and what we are about that we have to think and act like they do in order to be accepted. Sadly, what they don’t realize is that they blend in – not stand out whi Read More

It’s not fun to fly blind when you do marketing. We rebuilt our platform to answer “why”-s, see how. Read More

An essential element for employee motivation, engagement and job satisfaction is career growth and progression.
Encouraging and facilitating your staff development requires thought, communication and planning, but will reward your business with employees who are productive, happy and inspired. Read More

I’ve been there.

Everyone tells you that you need to build an email list.

Then you sign up with an email marketing platform, add some opt-in forms and wait.

After a while, you question whether the pitiful number of sign-ups even makes it worth bothering.

But, you can make this work.

Read More

Social media has become a main focus for marketing departments, regardless of the organisation’s size.

A strong social media presence leads to brand awareness, strong customer relationship management, target market expansion, valuable feedback and a boost in web analytics.

While this may be t Read More

We all have goals and dreams.

We want to achieve them, but we are chasing an end result, the destination.

Is that really right? And will we even be happy at the end of it?

That’s not always the case.

Today, I am going to share where I went wrong and how you can dramatically change your Read More

Experts all over the web swear by building your email list.

After all, entire businesses have been built off the back of email marketing.

And it all sounds so straight forward in the beginning.

Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hor Read More

No matter if you use a blog as your sole business or a marketing tool for a larger entity, bloggers need to start thinking about their blogs as a brand.

If you had an ecommerce company, a marketing agency, or a restaurant, you’d probably want to know what people were saying about you and your bu Read More

Ever wonder where some of the biggest companies got their brand names? Thanks to a Wikipedia list showing the etymology of hundreds of company names, it’s easy to learn the origins of many of the biggest brand names out there, including the 50 well-known companies here. Read More

Calls-to-action are obviously very important. Without them visitors won’t know how to download your offer, where to register for the free e-book or how to subscribe to your great newsletter. Here are a few recommended approaches for designing powerful CTA buttons. Read More