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In my previous post about social media ROI, I talked about establishing a baseline as one of the first steps. Remember, after you establish your baseline it’s important to track those metrics on a monthly basis. The next step in calculating social media ROI is to create and maintain a time line of Read More

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing. Read More

For many people eating junk food is an addiction. Cookies, chips, pizza, hamburgers and the like give some people a real buzz while eating them. And the more they eat, the more they want. Read More

Make the most of today with these 8 simple and effective productivity hacks. Be more productive everyday and live the happy life you always dreamed existed. Read More

Here is a good example for how to ask for to be a guest author on another website. This example is straightforward and to the point. Give a little proof that you actually read the blog and provide more than a gmail email account to give proof. Read More

Social Media Archetypes make up the majority of the social media audience. Knowing this audience and engaging them with compelling content in appropriate ways is important. Read More

Find out how SlideShare can market and grow your business through sharing presentations, optimisation and lead generation. SlideShare is the understated business tool that is quietly emerging from its perceived use as a PowerPoint presentation platform into a powerfully diverse way to showcase a bu Read More

We learn as much from our failures as we do from our successes. That has long been a truth in business as well as in life. Here are some prime examples of entrepreneurs who bounced back from failure. Read More

Looking to expand your business? You might want to look to the Far East - as in China. There is a groundswell of eager Chinese consumers with money to spend so how can you break into the Chinese market? It's going to take a little groundwork and investment.

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LinkedIn Groups give you the opportunity to address a highly targeted, highly professional group of business decision makers in a very casual, open format. Find out how to get started. Read More