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According to Dorie Clark on Forbes, “You can’t simply expect to slap something up online and watch the dollars roll in, but with effort and strategy, online courses can become a revenue engine and powerful lead generator.”

This is true. You need to know:

Who is your target demographic?
What Read More

I used to throw keywords into my content as an afterthought.

My priority was just getting content out. I thought I would naturally start to rank on Google as my sites grew. Unfortunately, it doesn’t work like that.

Now I realise I was missing out on tons of traffic and customers.

When I Read More

ome of the biggest companies on the planet have grown out of mistakes.

Mark Zuckerberg famously said, “the majority of what I’ve done has been mistakes. Unless you’re breaking stuff, you’re not moving fast enough”.

Mistakes are great so long as you learn from them. It helps you understand h Read More

Note: This is a 10 minute guide to setting up an online store, finding your first customers, and turning it into a successful business.

Making your first ever sale is a special feeling.

It marks the beginning of your own shopping empire and the chance to build a business.

We’ve seen it hap Read More

Driving traffic is hard. Really hard.

It’s disheartening to see a flat line on your analytics, despite all your hard-work.

There is a solution: content. Publishing exciting, informative, and compelling content drives thousands of visitors to your site. It works for ecommerce store owners, b Read More

Landing pages are designed with one thing in mind: conversions.

Today, I’m looking at one conversion in particular: the email subscription. Specifically, how do you get more people to opt-in to your email list?

Almost every website now asks you for your email address. And there’s a good reaso Read More

An influence of positive reviews and comments works great and helps online business a lot. But negative reviews are often perceived as evil and something that will prevent sales. Further, we will try to understand whether or not negative reviews are so dangerous. Read More

When I opened my first blog in January 2005, my goal was just to share my poetry with the world.

In more than a decade, my main focus has obviously changed. But I have learnt many things along the way.

Today, I would like to share five very important tips with you. Read More

You’ll find lots of articles about WordPress tips, tricks and techniques across the internet, but Joomla isn’t quite as popular. Yet, Joomla is still a very viable option for many websites.

In order to drill down on the differences between the two and why you would choose one over the other, we Read More

As vast and compelling as email marketing is, it’s not a simple process. Time and time again, you’ll find yourself asking the “whys” and the “hows” of email marketing over the course of your campaign. Read More