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You need a social media strategy, but how do you get started on a shoestring budget? While there still needs to be a plan, objective and follow-through applied to this branch of your marketing plan, you can achieve some great results on a shoestring budget if you know where to look. Here are three Read More

We all know that social media is constantly evolving. New features, updated apps, and fresh layouts seemingly happen every day. Thanks to visual platforms like Instagram and Pinterest, the last few years have ushered in more image-driven design features than ever before. Facebook, Google+, and even Read More

What are the nuts and bolts of a social media management strategy?

It’s a common question and one that oftentimes gets swept under the rug amidst the general social media hoopla. After all, small business owners can be forgiven for thinking their “strategy” should simply include, say, three or f Read More

You know you need to be on social media, right? It’s been pounded into your head enough. Everywhere you turn there’s a blog post or magazine article on the importance of small businesses having a presence on Facebook, Twitter, and increasingly, Google Plus. Who has the time? Read More

Is your family the type that’s close-knit and supportive? Or is the dynamic more like something out of a daytime soap opera? Even if it’s the former, and Thanksgiving dinners don’t ever result in bodily injury, that doesn’t mean you have what it takes to go into business as a family. Read More

Interview with Small Business, BIG Vision book Co-Author Adam Toren.

Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right
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Is working with family a dream or a nightmare?

There are plenty of stories to support either point of view. It’s not difficult to find stories about family working relationships that have turned into bitter rivalries, and even court battles, and there are other examples of companies th Read More

The way of the entrepreneur is fraught with danger. You’ve got to climb mountains of skepticism and cross chasms of underfunding, where beneath you the skeletons of ill-fated startups lie… and there’s only that thin rope of your own determination keeping you up there, alive. Nobody said being an en Read More

If you are wondering about what the Naughty Entrepreneur Checklist is, it’s a checklist of all the things you “should not” do or ways you “should not” be if you want to move forward in your endeavors. I put the words “should not” in quotations marks because what you should or should not do is subje Read More

Who controls the Internet?  For all the talk about how the Internet levels the playing field and gives anyone the chance to become an influence in society and business, many of those who are most influential have been around for a long time, and some from the beginning. Read More