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We’ve all heard the bleak statistics about startup failures. In fact, according to a recent study by the SBA, a mere 44% of new business startups can expect to still be doing business just four years later. If you’re not strong of heart, these numbers alone could be enough to make you want to throw in the towel before you even begin. Don’t give up just yet though. Read More

Your business is feeling the crunch this year — and your marketing budget is dwindling as a result. We’ve asked some of the most experienced public relations professionals to share their secrets on how to market a company on a small budget. Here are some of the best ways to use social media and word-of-mouth marketing to gain a competitive advantage in this tough economy. Read More

Your site is your handshake. It’s the first impression many of your clients will have of your company. If your site looks sloppy, amateurish, or unprofessional, people assume your business is sloppy, amateurish, and unprofessional. For most entrepreneurs, this is not big news. We know the importance of our web presence. What many may not know is how to have a great site without spending a fortune Read More

If you’re a blogger looking to increase traffic, monetize your blog, or improve your content or design, there are quite a few blogger resource blogs that can help. As a start, we’ve put together a list of six essential blogs every blogger should read on a regular basis. Read More

If you’re like many entrepreneurs, you probably don’t watch a lot of TV. With all you have to do and keep track of, who has the time? So when you do watch, it’s great if you can actually learn something that will help you in your business while you’re being entertained. Read More

Just when you thought you had social media figured out, Google has shaken things up with a new entrant into the market: Google Buzz. There are some subtleties that make Buzz unique, and in turn create opportunities that you should familiarize yourself with –- if not start to take advantage of –- as soon as possible. Read More

Forget Monster, CareerBuilder, or Craigslist. In this super-competitive job market, employers have to go beyond just posting on job boards to make sure they're reaching top candidates. If you want to avoid sifting through a huge stack of poor-fit resumes, you might want to consider embracing creative recruiting. Read More

Fast Company Magazine has just released their annual list of The World’s 50 Most Innovative Companies. Included are a lot of players you’d expect to see, like Facebook, Amazon, Apple, and Google (Nos. 1, 2, 3, and 4 respectively). There are a few surprises on the list too, like Nike’s rise to 13th from 27th, PG&E’s debut at number 7 and Twitter’s premiering at the very bottom of the list. Also Read More

Your business is going strong, and now you’re ready to expand a little bit, which includes adding another PC or laptop. Just as when buying a car you need to consider insurance, mileage, and maintenance in the price, it’s important to look at additional software costs when choosing a new computer. Whether popular software programs are “included” on your new system or you purchase them separatel Read More

It might have happened yesterday or ten years ago, but at some point, you felt it. As an entrepreneur you have – perhaps many times – felt that spark of inspiration and the rush that goes with it. That feeling that tells you in your gut that you’re onto something, and nothing’s going to stop you. Read More