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"You’ve probably heard that growing your email list is important for your business. It’s not hard to believe when email conversion rates are 3 times higher than social media, with a 17% higher value in the conversion.

So what about all that time you put into building your social media accounts, Read More

I ended up meeting with the Chief Product Officer, the Head of Strategy, the Vice President of Product Management, and 2 other executives from Magento. Are you curious about why they scheduled this meeting with me? Read More

Writing landing pages can be a heavenly thing.

Tragically, the aftermath of getting them wrong … is anything but.

In this article, you will learn how to nail the six on-page elements of every great landing page … along with — number seven — the most overlooked off-page ingredient. Read More

As a writer, you want people to pay attention to what you have to say…

But with people processing over 100,000 digital words every day, you’ve got your work cut out.

With so much clutter and noise, how can you possibly stand out and get your words noticed?

Perhaps storytelling is the answe Read More

In this article, Linda Bustos shares 18 tips for optimizing product comparison tools to help improve your eCommerce store. Read More

It's hard to weed through the 8 zillion tools that exist to "grow" your ecommerce store. This is a list that I've compiled from experience managing a multi-million dollar ecommerce store. Read More

I almost quit three times during our first year in business.

The pressure was too great, the downs were too low, and the money was too invisible.

But most of it was in my head.

You’re reading this because you already know that growing a marketing agency isn’t easy. In fact, you know that g Read More

How do you turn one-time buyers into lifelong customers?

It all comes down to customer delight. Here are 18 ideas to do this cheap and effectively. Read More

You’ve seen it… over, and over, and over again:

“The only thing readers read are the headlines.”

“The headline is the most critical part of any post.”

“You should spend 90% of your time on the headline; 10% on everything else.”

In fact, pretty much every article you’ve ever read on epic Read More

Step one: Don't be a hero. If you can avoid pulling crazy hours, do. If you can't, try this.

"I hate work. To some extent, we all do. But I don’t hate my job, and sometimes my passion..." Read More