BizSugar.com › User › jeanL › Voted

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to a classic survey by Bain & Company, 80% of businesses believe Read More

Consistency.
The wrong combination of what the small business offers and then delivers can leave a bad taste.
The salt-water taffy candy tasted terrible. It was safe to eat and would hurt nothing but sales. And it was my fault. Read More

There has been much analysis – charts, graphs, estimates, time zone recommendations – to determine the best time to tweet on Twitter. If the ideal time is deemed noon ET in the US, what time do you think everyone’s Twitter stream will be flooded? Which just increases the likelihood that your 140-ch Read More

How many times have you found yourself trying to understand your clients and get into their heads? If you’re an entrepreneur, it probably happens every single day.
Being a successful entrepreneur means being a great salesperson. Being a great salesperson means being able to truly understand your c Read More

How do you generate more clicks and sales? Hint: personalization.

Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience. Read More

This infographic takes you through the process of deciding if the social media sites listed in it are right for you and your business and how to best utilize them. Read More

Did you know tweets are 35 percent more likely to get retweeted if they include a photo? Or that tweets with hashtags get about twice the engagement than those without hashtags?

Fast Company's definitive article, Twitter 101: How to get more clicks, retweets and reach, provides proven tips on ho Read More

For many business owners who haphazardly throw things out on Twitter or Facebook – you’re missing the point.

And you’re missing a ridiculous amount of money.

Why not ensure that your social media is actually working for you? Read More

Offering more than just a perfect melody and killer performance, the stars of Pitch Perfect 2 have also provided email marketers with valuable lessons to turn their classic strategy into a modern marketing success. Read More

Growing your customer base is much easier said than done. How do you get more customers for your business?
http://bit.ly/1Jqmke7
Read More