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You know you want to be a business owner, but don't know where to start. Use these 10 brand identification tips to uncover the next big thing hiding back there in your subconscious. Read More

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a b Read More

Business Insider estimates that Americans spend more of their time on social media than any other online activity, including email. Because of this user engagement, using social media to promote your business can be one of the lowest cost channels in your marketing toolbox — but realizing a busines Read More

Something is missing from your marketing plan and it's called an ideal customer profile. Find out how (and why) you should create one for your business. Read More

[Free worksheet download] As a small business owner, how often do you look at the big picture of your marketing? It's easy to get caught up in the granular aspects of social media, advertising and so on, but when we lose site of the big picture, we will get off track. This is part one of my 7 part Read More

When looking at blogging as a whole, there is one element that everyone can agree as the most important: the content. Quality, style, topic, timeliness and variety are all part of the process of creating an effective blog. But it also touches on social media and engagement, marketing and even brand Read More

Are you happy with how your blog looks? If not, there are several quick yet effective ways you can improve the look of your blog. Find out more in this post. Read More

Want to improve social media productivity and energize your marketing? You need better habits!

Learn from the best! See what daily activities separate successful social media marketers from their peers and how you can integrate those habits into your routine! Read More

The only way to reach influencers is to provide mutual advantages. Read on for tips on building good relationships with influencers in your industry. Read More

Because of the high consumer demand for content, we content marketers swoop in to fill that demand. And often because of the heavy demand of our publishing schedules, we get lazy with our arguments. Read More