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Anonymous Yelp reviews are the bane of any small business owner's existence, and in the past, it's been hard to fight back. Now, a court case seems to provide a ray of hope. But I'm not so sure that there's much to celebrate here. Read More

Tesco Mobile has one of the cheekiest Twitter feeds around, and it can be tempting to follow the lead of this company and use humor in your own marketing programs. You might gain exposure in the process, but I also think that you could experience a little backlash if you go too far. Read More

Small businesses have a number of social media channels open and available for marketing purposes. Google+ is just one option, and while it might be quite helpful, there are also some hidden dangers involved. Read More

Google's Matt Cutts put the business world in a panic by suggesting that guest blogging would result in search engine penalties. Respectfully, I disagree. Read More

Typically you should include two infographics per month on your blog or website. To make the most of different social media platforms. Follow these best practices when sharing infographics on social media platforms. Read More

Every company makes an error from time to time. Learning how to say "I'm sorry" isn't as easy as it might seem. Read More

Small business owners need to do more than simply sweat about the message they're trying to deliver. They also need to develop the right tone for that message. Read More

By Jean Dion

In mid-November, a tiny toy company stirred up a huge controversy with just one little advertisement that featured three wee girls singing altered lyrics to a song by the Beastie Boys. The ad was so nifty, and the song used in the ad was so catchy, that it quickly took off on social Read More

By Jean Dion

Writers that could master SEO techniques were once held in pretty high regard. This was especially true if the stories we created contained a dense amount of keywords in glistening sentences that seemed natural, rather than in stilted blocks that screamed of technique with no heart. Read More

Some lenders are trying to integrate your social media contacts and your credit availability. Here’s the lowdown on the change, and what you can do to prepare. Read More