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In light of recent tragic events there have been many articles about what is or isn’t appropriate online behavior during these times. Like most things social media related, there is no standard rule to tell you how to handle these situations. Read More

Earth Day is Monday, April 22. This is the day set aside every year to address and find ways to reduce the negative impacts and hazards that harm the environment. This is an internationally observed event and you may want to find ways to incorporate it into your social media strategy. Read More

Facebook continues to push businesses to spend more money promoting posts, while at the same time asking businesses to spend money to gain more fans, which they'll then have to spend more money to reach.

It seems like a vicious, ineffective cycle.

Google+, on the other han Read More

The way I look at it, there are two kinds of fakes in social media. The first are the accounts that are “fake” and are purchased to follow someone or a company. The second are the companies or brands that purchase these followers to look popular but don’t do anything productive on their sites. Read More

Did you know there are apps for Instagram that allow you to take even better, more professional-grade photos? Read on for tips from pro photographer Karen Scheffe! Read More

In the wake of events like Monday's tragedy in Boston, it's easy to get caught up in the Twitter flurry. Just remember to tweet responsibly and respectfully to avoid a PR kerfuffle. (Epicurious anyone?) Read More

For businesses and brands, it’s easy to be skeptical about social media. But let’s put all that aside for a moment and talk about social media from a human perspective. Let’s take a look at the three real reasons social media matters. Read More

Facebook's new reply button can help marketers be more successful on the social media platform. Expion's Erica McClenny shows how. Read More

Negative comments are bound to happen when small businesses use Social Media. Here's a story of how those negative comments can actually help the Small Business Read More

You hear it all the time, social media is not about selling, it’s about relationships. If you read my blog, you know I’m always preaching relationships too. But businesses are in business to make money. So everything you do should be for the end result of making money – or sales. Read More