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In 2017 online reviews affect businesses of every size, and as a business owner, the President is no exception. We ran an analysis showing how an influx of reviews will impact the bottom line of U.S. based Trump properties, including projections for the remainder of the President's term, should the Read More

Every successful brand icon works because it has seven necessary components for a good logo. What are these components, and how you can you implement them? Read More

In 2017, there’s no denying the integral role that reviews play in the evolving customer journey. Still, brands struggle to centralize their data collection around reviews and understand the impact that online ratings have on their bottom line. Read More

Comprising 65% of all new business, referrals are also 4 times more likely to buy than other prospective customers. With such valuable prospects, it’s even more important to think through the entire process from start to finish, so you can encourage your customers to take various actions throughout Read More

Science can help us uncover productivity gains that we typically ignore. For example, psychologists and researchers have discovered that among external factors that impact our productivity, one stands out: clutter. Here's what you can do about it. Read More

It's always ideal when your customers do the selling for you. For this reason testimonials are popular tactics used on a lot of business sites and social pages. Yet, not all testimonials are created equal. Employ these techniques in your next customer testimonial and reap the rewards! Read More

Node.js is a groundbreaking addition to the web development landscape, enabling developers to write full-stack JavaScript applications for the first time ever. It's now an entire development ecosystem, fueling the creation of numerous frameworks that both extend and add to Node.js's existing featur Read More

Tech adoption is a huge factor in becoming an industry leader.How huge? A recent Gartner study found that industries who self-identify as "tech pioneers" are likely to have double the growth of those who view themselves as "followers," and more than three times that of the "cautious" group."You nee Read More

Attracting new customers is tough. And too often businesses concentrate all their efforts on this endeavor, when they should be focusing on driving repeat business. Current customers spend 67% more than new customers, so why not develop a winning program to reward and encourage them? Read More

In America, only 32 percent of employees are engaged at work, and it’s costing businesses billions of dollars a year in lost revenue, from the cost of employee turnover to lost productivity and poor customer satisfaction ratings. The answer: If you want to increase profits, keep your team happy. Read More