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Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified leads. This is leading to an increase in content marketing spend across the U.S. According to the r Read More

Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re taking their strategy in 2014. The results revealed a focus on three major marketing strategy compon Read More

Marketers are a busy group of professionals, no doubt. However, regardless of the availability of webinars, virtual events and Google Hangouts, we still get a lot of value from good old fashioned in-person interaction at an event. That being said, I’m still very cautious as to where I allocate my t Read More

The online marketing community is buzzing about native advertising thanks to a native advertising workshop hosted by the Federal Trade Commission (FTC) and a consumer warning issued by the FTC. Read More

Over 120,000 people, industry and thought leaders alike, headed to San Francisco this week to attend Dreamforce 2013, the largest vendor driven technology conference in the world. Among these attendees were content marketing connoisseurs, including our very own Pawan Deshpande and Michael Gerard. D Read More

With all the content curation tools available to today’s marketers, it can be hard to decipher what makes one platform more valuable than another. This can vary depending on the field you want to share your expertise in, but having a curation strategy to compliment your original content can enhance Read More

Several of the experts we talked to cited sustaining content creation over the long haul as a key challenge. Jeannine Rossignol, VP marketing communications at Xerox, says the initial challenge was understanding their brand’s target audience and what was important to that audience. Then came the ta Read More

With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of fresh, relevant content. While content curation can be done in an ethical manner that creates value for readers and shows r Read More

My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation to ensure that you’re holding yourself to high standards of curation and avoiding legal issues. Here’s an Read More

When it comes to social media marketing, Google+ is already a household name for many. Google+ is in fact, one of the largest social media platforms and it holds many advantages.

Due to lack of traffic and engagement over at Google+, I decided to try out 4 simple methods to increase my traffic f Read More