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I hate to burst the “bubbles” or spoil the “fun”; or should I say rather - I hate to deliver bad news. But let truth be told, blogging is a freaking hard job. It requires all your energies, your attention, mind, soul and your “every” time. Read More

When San Mateo, Calif.-based Altimeter Group interviewed 130 social strategists at companies including Dell, IBM, GE, and Curata, over half of those surveyed said that content marketing was the top go-to-market priority for 2013. Read More

BraveNewTalent is an online community destination for enterprise level folks looking to make connections and learn from other within their industry. They are currently using curated content to help keep a healthy stream of relevant content flowing into each of the discussions. Read More

In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly, a news summarization app for a cool $30M from a 17-year-old founder using licensed technology from SRI Internatio Read More

The most common and fundamental questions that come up whenever I talk about content curation (especially in the context of content marketing) is how “How can you use other people’s content? How does that work with copyright, fair use and more generally ethics?” This is a topic that I have covere Read More

By Diarmuid O'Connell

‘Write an essay on the inside of a ping pong ball’. Where I went to school (many, many years ago), there was a period when that was the punishment for various feats of indiscipline. I suppose it was better than getting a ‘hiding’ (ask an Irish friend to explain the term) bu Read More

Publishing quality content for customers’ needs is paramount in any content marketing effort. Content that is created based on the unique interests of a target group has the best chance of being monetized; a target group that finds content engaging is much more likely to respond to content-relevant Read More

By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration: Read More

A few weeks ago we featured three brands that were taking the challenge of Vine and creating fun, interesting, and brand-centric videos. Now that more brands have found their footing with the mini-vid network, we thought we would go searching for more brands that are using the space creatively and Read More

Is content marketing just a fad? Should you seriously consider content marketing for your business? How should you start your content marketing campaign? In this article I'll answer these questions and also point you to some terrific online resources to help you begin content marketing. Read More