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When you’ve chosen your book, LinkedIn will invite you to add a comment telling people why you’ve chosen to read this book and if you’ve finished it, what you’ve thought of it... Read More

The idea as to how to influence others in sales is seductive. The idea that you can make another person do what you want them to do, or more likely, need to them to do, is a powerful idea. The tips, tricks, secrets, shortcuts, and gimmicks that the snake-oil charlatans sell as influence is not what Read More

Great sales forces are built on great hiring. Salespeople need more than technical expertise an employment history that says they were a sales rep. Read More

We spend a lot of time talking about efficacy of the media channels used in our advertising and marketing campaigns. Far more important than the medium, however, is the audience and the amount of time those people spend with the media channels you’re considering for a campaign.
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We do some work with a large, multi-Billion dollar company.

They have a sales force that numbers around 1,500 people.

And if you asked us, we here at Dreamland Interactive would tell them that EACH AND EVERY one of those 1,500 people should have their very own personal blog.

What?

Wait… Read More

Business blogs are the most important part of online marketing for business. Business blog must be attractive to attract users and readers. here are some ideas which can help you to make your content eye catching. Read More

Apple recently posted quarterly revenues of $20.34 billion, a record high. This is a far cry from the days when Steve Jobs became interim CEO. Then they were on the brink of bankruptcy, now they've changed the world... Read More

YouTube Marketing for Small Business: This episode of the Small Biz Blastoff podcast provides three simple ways to market your small business on YouTube. Read More

when hiring sales reps it is important to interview based on actual experience rather than just the individual's outlook or views. Be sure to develop questions that not only validate the person's experience, but also demonstrate how they use their experience to learn and evolve. Read More

A few years ago I was introduced to Mind Maps. In this post I'd like to share some thoughts I have about where Mind Maps can be used effectively in business... Read More