BizSugar.com › User › jkennedy › Voted

We waste too much time trying to fast forward to solutions. The real action in the sales process--and the buying process, for that matter--is in the diagnosis. Read More

While sales and customers are changing, and sales people need to evolve to stay relevant, it is too optimistic to suggest that REAL sales professionals will be extinct soon. Craig looks at things impacting sales and what you sales professionals should do in response. Read More

Even though you want to focus on obtaining the future commitment you need, that outcome comes through your focus on the sales interaction you are now engaged in. Read More

Managing time is a waste, allocating time and managing activities is great. What you have to ensure is that you allocate time to ALL important and obvious activities, not just some. Read More

Some salespeople resist buying the company line. They resist buying the hype. They question motives. Their cynicism is a recipe for mediocrity. And it's contagious.
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The way to build referrals and referenceable clients is to win dream clients and then to perform for them. You must do work worth sharing with others. Read More

While it is important for a sales person to advocate for the client, they have to sell to the client. Too many sales people spend time and energy selling the deal to their managers instead of the buyer. Read More

Cold calls, email blasts, webinars, etc. – all designed to attract interested buyers. We were looking for the proverbial nugget of gold – a prospect with pain and a budget.

But in this age of empowered buyers, where an executive can do his own research ad hoc – that strategy is growing Read More

To deliver for your operations teammates in the way that you want them to deliver for you and your dream client, you owe them a great handoff. Read More

Buyers would love to keep us sales professionals out of sight, tucked away behind our keyboards. Buyers have pushed sales out of the first 70% of the buying cycle because we allowed them to. We are viewed as the enemy, the opposing team. Even when the buyer wants or needs our products and services, Read More