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Many sales people confuse having some knowledge of a prospect before reaching out to them with a full blown research project. Just as having no background is dangerous, letting things swing too far the other way is also risky. As with many things in sales it comes down to the balance between time, returns and other factors Read More

Selling isn’t easy. Selling the value you create is difficult because selling is difficult. Ultimately, whether or not you sell price is greatly impacted by what you as a salesperson do to create value for your dream clients Read More

Here's a look at the basics in using a custom Twitter background to engage your Twitter followers and brand your business. Read More

Your best, most interesting, and most profitable dream clients are already taken. Work on these dream clients anyway, and avoid prospects that easier to penetrate but where no value can be created and none captured Read More

Customers need things. Thank goodness for that, because if they didn't, commerce would grind to an abrupt halt, along with all salespeople's careers.

Consumers need books, TVs, furniture, education, massage, barbecue grills, security systems, trees, orthodontics, replacement windows, hair replacement, bass boats, facelifts, vacations to Italy, jewelry, and thousands of other products which we, as sales professionals, are always happy to sell to them. But when we focus on only our products, we can lose sight of the emotional foundation of these customers' needs. Read More

Nothing is easy!

“We are what we repeatedly do. Excellence, therefore, is not an act, but a habit.” Aristotl Read More

In a world where precept ion is reality, you need to focus on both quality and delivery. While it may not harm them in the long run, Apple's response to issues with the iPhone 4, is not a good example of dealing with precept ion in the face of reality. Read More

While you are sleeping, there are changes occurring that will impact your future and your success as a salesperson. Can you afford to sleep Read More

Here’s my contention: Finding yourself frequently acknowledging, “I don’t know,” is a signal that you have become a superior sales rep Read More

Selling successfully requires the confidence of believing in your ability to create value for your dream clients. But it doesn’t mean you should disrespect your competition by underestimating them. If you would beat them, show them the respect that they deserve Read More