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What if I could teach you a Zen-like balance between sales productivity and social media opportunity? Let’s try... Read More

Sales effectiveness is made up of executing well on the fundamentals of human effectiveness and sales effectiveness. All of the attributes that make up effectiveness can be improved, but effectiveness can’t be found in gimmicks, shortcuts, tricks, or secrets. Instead, it is found in blocking and tackling. Read More

Think you can effectively do two things at once? Think again! Brad Trnavsky and Jerry Kennedy discuss the myth of multi-tasking and its effect on the quality of your work. Read More

Plans and goals without action are dead before they're born. Procrastination is the enemy of success; learn how to feel the fear of failure and act anyway! Read More

Sherlock Holmes had a remarkable ability for finding out what sort of people he was dealing with, through powers of close observation.

The salesperson must understand his customer, and his understanding must be based on facts. Read More

Results shared from recent events where mobile marketing was used with face to face connections, as well as an audience. Is mobile marketing worth *your* time? Read More

Turning ambition into success is hard enough as it is. Whether you’re taking time to work on a project on the side or you’re launching a full-time business, it’s going to require peak personal investment. Not in terms of working crazy hours, but of dedication and perseverance. Read More

One of the best things I did when I decided to simplify my life was to simplify my workday — first at my day job and later, by quitting my day job, in the work I do now as a writer and entrepreneur.
I’ve eliminated most of the routine, boring, administrative tasks with a few simple principles.
These days, I have eliminated the non-essentials, and can focus on what I truly love: creating. Read More

Competitive intelligence is first and foremost about understanding your competitor’s strategy. To do this you need to gain insight into their products, services, finances, partners, and customers. In today’s increasingly open and social Web, there are few better places to gather all of this important data than from social media. Read More

It is important to monitor events within your client companies and your dream client companies. But, by itself, triggers are not enough. They make you look like an opportunist, and it is better to have built relationships, spent time within the organization, and to have a real understanding of their dissatisfaction. Read More