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Don't just focus on your target market when crafting your messages via social media platforms...find your influencers. Great tips on how to find and engage your influencers via social media platforms from Brittany Elizabeth. Read More

Small Business Influencer 2011 honors companies, organizations and people who have made a significant impact on the North American small business market. In phase I, you nominate influencers. In Phases 2 and 3, you and an all-star judging panel will vote for the top 100. Read More

Marketing is all about creating awareness and generating leads. You may be using PPC, SEO and social media to bring visitors to your website, but what do they do when they get there? Your website's job is to turn those visitors into qualified leads and customers. Is your site up to the task? Read More

Getting the federal government to buy from your company is one way to open up new markets and get reliable, repeat customers. But to break into government contracting—if you’ve never done it or have merely dipped your toe in the water—requires learning the ropes. Read More

It’s up to you to find the right balance between focusing in on a certain topic you want to tweet about and then jazzing up your twitter account a little by tweeting about other things that are interesting and fun. Why? Because so many people fall into a rut with Twitter by constantly tweeting abou Read More

Has your small business considered a Groupon campaign? This post provides you with the costs and benefits of launching a Groupon campaign...and what you should consider before doing so. Read More

Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind? Read More

One senior manager from Sage in North America made a very valid point about how the size of the firm, culture and even the location can play a huge role in the expected behaviour of employees. He also made the point... Read More

The U.S. has technically hit its national debt ceiling. Really, we’re out of money. See what the debt ceiling is and why you should care. It might even affect your business. Read More

Blogging isn't just for those looking to share their personal experiences. Here's a top 10 list of the reasons why you should start blogging. Read More