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Ever make a sales call that went really, really well? That covered more topics than you had planned? All of which advanced your quest to deliver still more value to your client? (And increase your revenue?) But left a major new opportunity virtually un-discussed Read More

Blog post highligting the power of radio as a cmedium for communicating your message to market. Gives tips on outlets to target Read More

What makes a video go viral? No, we're not talking about something like the common cold or flu here. We're talking about an online video that is so popular with viewers that they feel the need to share it with their friends, colleagues or family via social media like Twitter or Facebook, or through e-mail or re-posting it on their blog or Website. Having your video go viral is often the ultimate goal of any online marketing campaign because it is a way of letting others spread your message with limited expense or effort on your part and allows you to reach a potentially huge audience as your viewers share the message with their network and those people share it with their network and so on and so on Read More

One of the pieces of entrepreneurial advice that I hear the most often is to start a business based on what you enjoy. Well this advice isn't always what it's cracked up to be. This article outlines some mistakes my wife and I made in deciding what to sell Read More

As a small business owner we love to give credit to our people when it is deserved and there are a number of ways that can be done: Through the handwritten note, pay increase or a steak dinner. You pick, but can we do something more for the superstars on our company team? A lot of big companies like to use offline media publicity to reward their people for good work. For example, ESPN did a commercial congratulating Chris Bermen on his last award. Now why can’t we do something similar to showcase the hard work of our employees? Well most of us probably can’t do something similar to a TV commercial that ESPN did for Chris Berman, but we could use social media to showcase our people Read More

What comes first, the website design or the content? It's common for business to have their website designed and developed with no thought to content. This post addresses the problem of planning your website without a solid content strategy. Read More

Have you ever had a discussion with someone who states that something is a fact about marketing when you know it is not?Sometimes the person bases the fact on their experience and sometimes it is what they have read or heard. One experience on the weekend and one article I read got me thinking about this topic. Read More

If you've made it here, you must be looking for more about small business marketing. Well, you've come to the right place. Most business owners don't know ho Read More

The Japanese are very smart people, and customer service is just one aspect that they've figured out ahead of the rest of the world. Seeing business in their culture can be an eye-opening experience. Read More

Take a look at your own process; is there a point (or two) in which there’s often customer confusion? If so, what can you do to fix that? Is there a place where communication goes down a black hole, like the call button near the elevator Read More