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So how much should you inflate your marketing? Will exaggeration and hyperbole get the right kind of attention? This blog talks about compares the use of exaggeration to realism in your marketing. Read More

There are an absolute ton of articles out there on how to make your customer fall in love with you. Today, I’d like to take this one step further and talk about testimonials. - See more at: http://diymarketers.com/how-to-collect-customer-testimonials/#sthash.uyN231h8.dpuf Read More

Google algorithm updates turn people to social media for traffic. One way is by posting for-fun-only viral content. Is Google making the web stupid? Read More

Wish there was somewhere you could go for free business advice from experts? There is! Here are 10 Twitter accounts to follow for all the best advice. Read More

Managing risk is a pivotal part of business success. But how can you ensure your business isn’t assuming too much risk? Here are some things you can do to anticipate events that may pose a risk to your business and from there develop a fallback strategy to handle any bumps in the road.

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What does your company culture look like? Here's what it could look like if you do it right. Brad shares some challenging thoughts. Read More

I'm calling it, folks — time to retire the word "amazing," at least for now. Here are 101 alternatives to start using today. Read More

How can you extend the reach of your blog and the life of your content? Repurpose your content into new media! Here are 11 creative ideas to help you brainstorm, compile and create a successful content repurposing strategy in no time! Read More

Most entrepreneurs have found by now one or more of the many popular crowdfunding sites, and have the name and contact information for at least one of the big venture capital firms. But many have no insight or connections to the ethereal angel investment community, which actually funds more startup Read More

One idea-if you're going to buy a franchise someday: Buy an already-operating franchise business. It’s one way to go, and there are definite advantages. Check them out. Read More