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Blogs are no longer function as journal - they are now branding tools for personal or business branding. How to use blogs for brand evangelism purpose Read More

I’ll never forget my grandfather’s reaction just after I graduated from college when I told him I had gotten a job with IBM. He was thrilled! Thrilled and impressed that I had be able to land such a fabulous entry level job. Then he asked, “Doing what?” My answer literally devastated him. “Sales? You mean you couldn’t get a real job? Read More

Building a Web site and all that this entails - choosing a web host, writing and maintaining actionable and relevant content, and running an online store - is quite an undertaking for any small business. Here are 5 steps to help you set up your company web site Read More

This isn’t the first time you’ve read about The Universal Language of Business on this blog. Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. All sales reps must therefore learn how to communicate effectively using Finance, the universal language Read More

Online video is gaining more attention, engagement and it's becoming a strong way of communication for several companies. Have a look at these four core steps to produce online video for your business Read More

How many Google searches do you perform each day as part of your lead generation and qualification process? What many people may not know is that Google actually has advanced search capabilities that act as shortcuts to find the right information you need Read More

Want to know how social media will help you grow your business? Amazingly, many small business owners continue to doubt the effectiveness of social media sites as a marketing or better yet a sales tool. Here we look at some of the ways social media achieves the same results we might expect from more traditional techniques aimed at building your business's sales Read More

First, allow me to apologize.  Very frequently, I get caught up in marketing speak such as Target Market, Audience, Demographic, when describing the customers that I serve. This post will show you how to make your website more human Read More

How to determine whether there is too much competition and sufficient demand for you to pursue your online business idea Read More

Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone. These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few Read More