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Your business is booming, but you’re having trouble converting first-time customers into repeat clients. You need a marketing strategy that’s persuasive but not pushy; what your company needs is a successful email marketing plan Read More

If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, they don’t need you. In fact, if it’s accessible via Google or from your website or from a competitor’s website, they don’t want you. They’ll correctly assume that all you’ll do is burn more of their time, and there’s not enough of that to go around as it is Read More

Isaac Asimov: Science-Fiction writing master? Magic? What do they have to do with your business?

Plenty! It's about getting published in the world of business, establishing a reputation and attracting clients and customers!

Check out the article.. Read More

It's very important to take some time at least once a year to take a break from work. In this post I will share some things that I've learned from my recent holiday Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

Marketers have historically pointed to a general lack of data as a reason programs and campaigns are not reaching their pinnacle. A dearth of data, however, is no longer marketing’s kink in the hose. According to the forthcoming report from RSR, few retailers believe they are taking the necessary steps – or implementing the right programs – but they are not blaming a lack of data. Now the issue is how to organize the data and put it to good use.

It is very safe to indicate that substantial growth of for personalization software is on the horizon. The software that does the best job of organizing data, segmenting it, and attaching it to content will likely see the most growt Read More

Six pros and cons of outsourcing your social media marketing campaign, plus ways to make it more beneficial to your business Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

Details inside Read More

We know recommendations and referrals are important. How often do you proactively promote the products or services that you actively use to other businesses? Read More

So it’s only Tuesday night and you are still at the office, or you are on the Blackberry at home. Does this sound like a familiar story Read More