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Do you remember the video created by Equalman back in July 2009 regarding the social media revolution? He has come up with another updated video full of statistics on why social media is not a fad and why it’s here to stay. Read More

I learn something nearly every week from Lisa Barone. Every week. That's a lot of content. Listen up, please:

You want to be savvy about your social media presence. You know not to ignore your blog for Facebook, but you’re smart enough not to completely write it of Read More

Many small businesses have benefited largely from the use of direct mail postcards. However, this marketing strategy can guarantee success only if done properly. Improve your business by following the simple rules in marketing through postcards. Below are direct mail marketing tips that you should apply in all your future direct mailing promotions Read More

Facebook is sending out Facebook Window Clings to owners of business pages on Facebook. Use your Facebook Window Cling to drive traffic to your Facebook page Read More

The web is awash this morning with how Google has updated/changed/modified their UI (user interface) and while that is apparent in the US at google.com — us canucks up here in Canada using google.ca didn’t get any of that love!

As you can see from the top logo, the colorations have changed — Google has both brightened the hues of the various primary shades used as well as decreasing the 3D bevelled look and lightened the drop-shadow too. Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

In business, customers, clients and LOYALTY are to be won, earned and prized, not taken for granted. What better place to learn about "butchering" a sale than in...two butcher shops. One where my wife and I walked out angry and disattisfied, one where we are treated like family Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative. Read More