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Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More

Achieving a state of Stress Free Effectiveness, where you are focused and certain you are doing the best thing, is both easier and harder than you think. Read More

While meditating on the issue of retaining and attracting people, I realised, that every organisation in every industry is facing the similar problem in the background of this truth, that the world is fast changing Read More

Do you find your business has double listings in Google Maps? This is not a good thing. Learn how to merge your listings properly to get maximum results. Read More

Interview with personal branding guru Dan Schawbel founder of Personal Branding Blog, Personal Branding Magazine and author of Me 2.0 tells the story of his success and advice for entrepreneurs. Read More

Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More

At the heart of every ethical SEO campaign is a set of basic principles . . . whether you're using DIY SEO tactics or hiring an agency for an enterprise-level search engine optimization program. Check out these 7 proven steps (and get a bonus tip). Read More

As social media use is increasing at an incredibly fast pace lately, more and more ecommerce businesses are investing time in learning how to add social media marketing to their existing marketing mix. Read More

A clean and tidy desk will reduce stress and boost good time management. Some study suggests that about 15% of our time is wasted looking for misplaced files, paperwork or that post it that you scribbled someone’s phones number or email address on. Read More

It’s not a hidden secret that link building is an essential part of SEO, but how you go about building links can make a huge difference in your organic visibility. Instead of having an in-house SEO or marketing department focused on link building, why not leverage the power of the entire company and have everyone contribute. Read More