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There are so many marketing tactics to choose from today that it can difficult to know which ones are going to give you the best return on your money and time and strengthen custimer realationships. One way to make the marketing tactic choice easier is to select your marketing strategies first. Your marketing strategy is your overall game plan. Read More

What is your small business branding theme for this holiday season? Do you have a specific promotion planned around your company and products this season? If you do, is there a unique design in place to tell the visual story behind the promotion? Have you focused on selecting the right colors or font for your design? Is your company's logo and bra Read More

These tips for business leadership come to us courtesy of BusinessBalls.com operated by Alan Chapman, Leicester, England. Another bizSugar user recommended one of the posts from Alan's site recently giving me the opportunity to check it out. In reality, the following post could be talking about tips for leadership in just about any field of human Read More

Seth Godin asks business owners to consider not what each customer represents in a single purchase or contract for services, but rather what the lifetime value of a happy customer who keeps coming back might be. If we did, Seth suggests, we might spend more time, energy and money to bring good customers in, give them great service, try to keep the Read More

Interesting points raised about the balance between as well as the leveraging of technology assets and human assets in a growing entrepreneurial firm. Read More

First thing we have to understand in marketing is that attitude does not always lead to behavior. Read More

Most of us agree that social media is valuable — but keeping up with the latest trends can be difficult given the speed at which social media is growing and changing. Read More

Reward systems are a double edged sword. They can prove to be gold mines for the businesses that get them right, but for businesses that get it wrong, the reward system can develop into a proverbial minefield. This article identifies 15 types of rewards that can be successfully used at the appropriate time to reward or encourage appropriate be Read More

These are my favorite questions to start a value-add dialog with your employees. When they know you are interested in them as people, they respond. When they see you know their talents, values and interests, they feel important and become more loyal. Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More