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Do you have one? Or is your customer information hidden in lots of paper files? If you don't have a customer database, then you are missing out on an effective marketing tool that will help grow your business. Read More

SEO, or search engine optimization, is the practice of getting search engines to show your website when someone uses them. It can provide a great source of traffic for your website and build new customers and clients. The problem is, though, that most small business sites don't have what it takes to rank well in search engines. This guide will Read More

Here are five tips for small business hit by natural disaster that may help you survive the worst that Mother Nature can visit upon your venture and employees. Guest Blogger Dawn Rivers Baker provides these suggestions in a recent post at Small Business CEO about how to deal with the ultimate unpredictability in business. Hopefully, you will never Read More

Twitter seems to be the buzz word of 2009 — who's twittering, tweeting, twamming, a twit— And many more words that have made their way into the Twittonary. But is it worth setting up a Twitter account and spending a countless amount of time sendings 140-character messages out into cyberspace? Read More

Confused about social media? You are not alone. Many business owners feel overwhelmed by the idea of establishing a presence in the social media world. But, it`s not really that complicated. At a recent Vistage webinar for its CEO members, social media experts said your company is missing out on a prime opportunity to engage customers in social con Read More

Two of the dominant trends of the Internet over the past decade, social media and e-commerce, have overlapped very little and without much success. Retailers have tried to cultivate communities of shoppers with similar interests on their sites, without much uptake. Plenty of brands set up Twitter and Facebook pages, only to find that marketing to c Read More

This great post by Seth Godin on marketing may seem like it's against marketing but it's really not. In fact, it's kind of a return to a long held theory of Seth's that ultimately you should market people what they really want not what you need to sell. Now, the question becomes how in the world can you figure that out and this Seth doesn't e Read More

A unique small business would help welcome newcomers and introduce them to their new community...and make a profit from local businesses at the same time. This great guest post from Bizymoms on Dane Carlson's Business Opportunities Weblog is one you might not think of immediately. Sure, we've all seen those folks show up with gift baskets on TV Read More

One of the delights for many who dine at Chinese restaurants is the fortune contained inside the little cookie desert. Finding little hidden gems inside a surprise package takes us back to the fun we had at birthday parties and opening presents during a holiday. I think businesses can tap the fortune cookie tactic in their own little way to Read More

Managing stress in the workplace successfully needn't involve powerful medications. Managing stress requires taking an active role and to take responsibility for your own thoughts, feelings and behaviors. We cannot escape every deadline or every assurance, so, rather than trying to eliminate stress entirely, we need to attempt to manage stress as Read More