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All of them have just concluded a major B2B research initiative, which was conducted by Enquiro with input from Google, Business.com, Covario, Marketo and DemandBase. The so-called BuyerSphere Project showed that most marketers aren't effectively leveraging online assets to their best potential. Are you shocked, shocked by these findings? Read More

Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More

In this video from Andrew Warner of http://mixergy.com/, Andrew talks about lessons learned in his interview with Jason Fried, founder of 37 Signals. Among the lessons are that money isn't necessary to start a company, but that developing a voice and becoming a teacher for your customers is. He says Fried also advocates building a subscription ba Read More

This brief video featuring Tom Hopkins, Partner at Sheppard Mullin Richter & Hampton LLP, talks about internally funding your startup, selling products and services quickly and cheaply and using the cash flow for growth. The astonishing fact is that research indicates 80 percent of the fastest growing companies in the U.S. were started this way. I Read More

Hiring employees for your small business can be among the most important decisions you make. This article from SmartMoney.com looks at some job interviewing skills that may help. Of course, a good practice is to hold off on hiring, especially for full-time employees, until you absolutely need them. Do what you can with outsourcing, part-time and c Read More

Women entrepreneurs are increasingly growing their ranks in the world of small business. Today women business owners are a significant part of the small business world. And now more than ever, women entrepreneurs aren't just starting a business, they're doing a great job staying in business. Read More

John Sternal, guest author at Small Business CEO, lays out some basic ideas about how your company can get PR. Frankly, from my perspective after 18 years on the other side as a reporter, his suggestions for getting stuff into the paper seem a bit naive. One of the key things anyone with something to promote must learn is that press, both traditio Read More

Selecting the right franchise opportunity is the most important part of starting a franchise. So, to help you in choosing the right franchise, here are five effective tips: 1. Look at the product/service the concept is selling. 2.Consult the present franchisees for an insider's view of the franchise system. Read tips 3 thru 5... Read More

Po Bronson does a delightful job of inspiring in his book of the same title. At Fast Company, he goes a step further and debunks the myths he sees around people following their dreams -- which often means starting their own business. Worthwhile read. Read More

As Smallbizbee.com has grown over the past 10 months, so has the number of emails in my inbox.Now, while I'm not claiming to be an email marketing expert, I can tell you why those who have marketed to me have nothing to show for their efforts. Here are the top five mistakes I see them making. Read More